b3 Brazilian Bond Builder Ionic Color Lock, 4.75 oz., from PUREBEAUTY Salon & Spa

Shop b3 Brazilian Bond Builder b3 Brazilian Bond Builder Ionic Color Lock, 4.75 oz., from PUREBEAUTY Salon & Spa online at Macys.com. Retaining salon-fresh color between appointments is now a reality thanks to b3 Ionic Color Lock, a professional protective system that utilizes breakthrough bond building plus ionic technology to seal the cuticle and help lock in all shades, fashion colors, highlights and blonde tones. This advanced dual-phase formula stabilizes color molecules, helping prevent pigment shift and washout while a functional barrier surrounds each strand to counteract UV deterioration and color transfer onto fabrics. It is ionically charged to repel dirt and pollution to keep hair cleaner, longer and cut styling time in half.